I am a very sentimental person, so this post is about to be pretty sappy, and maybe a little long. In addition to being sentimental, I can also get pretty anxious. In the past, I have found it difficult to do things that push me outside of my comfort zone, and the thought of traveling … Continue reading Why am I crying in the club right now: a reflection →

Our last corporate visit with Disney was a solid finale to our visits for the trip. Lisa Huang did an excellent job presenting the interesting ways Disney is trying to reach different customer bases for specific brands. Four of us then went to Old Town and tried some Shanghai soup dumplings and searched for some … Continue reading The Last →

It’s been a long last day of walking around the city of Shanghai. Yaros and I spent our free time wandering West Nanjing Road and going up several a hotel elevator and a few shops as well as Yang’s Dumplings. Our several hours of walking in the sun were soon followed by several more hours … Continue reading China day 10! →

Our last full day in Shanghai started with a visit to Walt Disney. The presentation was one of my favorites! It did an awesome job emphasizing the difference between the American and China marketing strategies. I thought it was interesting that the presenter emphasized how they keep princesses and China culture separate. I also thought … Continue reading 5/23 – Walt Disney →

Last day of the China trip, we had a good time together. Staring off the day with a visit to the Walt Disney Company, I learned a lot about the franchise marketing strategy of Disney. I was very impressed with the marketing technique they used to promote Mickey's 90th birthday. In the afternoon, we had … Continue reading Day 10 – Shanghai →

Time flies. Today is the last day of the China trip, and is also the last day in Shanghai. The whole business trip is concluded with the Disney office visit. Although the office visit was relatively short, the presentation was very informative and I was amazed by how well Disney China is connected with local … Continue reading See you Shanghai! →

Today, we listened to Ben Huang from A-B InBev speak about the company and his experiences as an Innovation & Analytics Director. Ben explained how he believed that the Executive desire and great need for consumer data and analytics began in 2016 and skyrocketed thereafter. First, we had the opportunity to tour the A-B office … Continue reading AB-InBev Reflection Post →

Today was the last great day in Shanghai it started with a trip to Disney unfortunately not an amusement park but it was still amazing nonetheless. We were able to learn about how Disney in China, markets all of your products specifically talked about how important their franchises are. Something that stood out to me … Continue reading 5-23-19 Blog Post →

Today was our last day in Shanghai. I made sure to enjoy it. I had an amazing local beer and I spent the day with the best people. We started off at the Disney company with probably the best presentation yet. After the presentation, I got lunch at Element Fresh with a group and indulged … Continue reading Shanghai Day 3: Disney, Boxing Cat, and the Skyline →