5/23 – Walt Disney

Our last full day in Shanghai started with a visit to Walt Disney. The presentation was one of my favorites! It did an awesome job emphasizing the difference between the American and China marketing strategies. I thought it was interesting that the presenter emphasized how they keep princesses and China culture separate. I also thought … Continue reading 5/23 – Walt Disney

Microsoft Visit- Reflection Post

As we’ve learned in Professor Michael’s class, companies need a separate space for their employees to explore their creativity and imagination such that they can use the resources available to them to come up with innovative products and solutions. Microsoft’s Garage emulates this separate space as they encourage employees to work on individual projects during … Continue reading Microsoft Visit- Reflection Post