Our last full day in Shanghai started with a visit to Walt Disney. The presentation was one of my favorites! It did an awesome job emphasizing the difference between the American and China marketing strategies. I thought it was interesting that the presenter emphasized how they keep princesses and China culture separate. I also thought … Continue reading 5/23 – Walt Disney →

Last day of the China trip, we had a good time together. Staring off the day with a visit to the Walt Disney Company, I learned a lot about the franchise marketing strategy of Disney. I was very impressed with the marketing technique they used to promote Mickey's 90th birthday. In the afternoon, we had … Continue reading Day 10 – Shanghai →

Time flies. Today is the last day of the China trip, and is also the last day in Shanghai. The whole business trip is concluded with the Disney office visit. Although the office visit was relatively short, the presentation was very informative and I was amazed by how well Disney China is connected with local … Continue reading See you Shanghai! →

Today, we listened to Ben Huang from A-B InBev speak about the company and his experiences as an Innovation & Analytics Director. Ben explained how he believed that the Executive desire and great need for consumer data and analytics began in 2016 and skyrocketed thereafter. First, we had the opportunity to tour the A-B office … Continue reading AB-InBev Reflection Post →

Today was the last great day in Shanghai it started with a trip to Disney unfortunately not an amusement park but it was still amazing nonetheless. We were able to learn about how Disney in China, markets all of your products specifically talked about how important their franchises are. Something that stood out to me … Continue reading 5-23-19 Blog Post →

Today was our last day in Shanghai. I made sure to enjoy it. I had an amazing local beer and I spent the day with the best people. We started off at the Disney company with probably the best presentation yet. After the presentation, I got lunch at Element Fresh with a group and indulged … Continue reading Shanghai Day 3: Disney, Boxing Cat, and the Skyline →

I think I spent as much money in the past two days as I have in the first 8 days of the trip. I withdrew WAY too much cash on Monday and decided to just so some fun summer shopping at an authentic Chinese store-- H&M! I also tried Durian today with Lucas, which was … Continue reading Spending Too Much Money!! →

This is not okay. I don't want this trip to be over😭 throughout the past two weeks, I've grown so close to all these wonderful people. The trip itself it's amazing but the people I was with made it unforgettable. Today was a good last day with a great company visit to Disney and some … Continue reading Last day 😦 →

Today was our last full day in China. We started with a visit to the Want Disney company. It was great to talk about the brands and characters that I loved such as Marvel and Star Wars. I was interested by their marketing strategy for China, such as not including Mulan as a princess but … Continue reading Last day in Shanghai! →

Today, I got the chance to go on my own to visit Arup's Shanghai office. Arup is a global engineering design firm, and i'm working in their LA office this summer. At the office visit today, I was given a tour and got to talk to various employees and interns about their experiences. I got … Continue reading 23 May- Shanghai →